"The Online Millionaire" now available in bookstores

My second book for online entrepreneurs, The Online Millionaire: Strategies for Building a Web-Based Empire on eBay and Beyond is now available in bookstores.

Buy your copy at Amazon.com or Barnes & Noble or directly from the publisher, John Wiley & Sons, and you will be well on your way to building your own ecommerce empire.

I'll introduce you to the merchants profiled in the book and include excerpts in later posts, but here's what you can expect from The Online Millionaire, the second book in my e-commerce entrepreneurship trilogy. The other books are The eBay Millionaire: Titanium PowerSeller Secrets for Building a Big Online Business and The eBay Billionaires' Club: Exclusive Secrets for Building an Even Bigger and More Profitable Online Business (due out in April 2007 from Wiley.)

Here's more about The Online Millionaire, from the book's introduction:

This book will show you how to become the next huge online success story.

Your goal as an Internet entrepreneur should be to have a presence on every Web-based marketplace where your customers and potential customers shop. InThe Online Millionaire, I'll introduce you to the most popular online channels and reveal the tricks of the trade for excelling in these marketplaces.

You'll learn the ins and outs of selling on eBay, Amazon.com, Yahoo!, Overstock.com, and other auction marketplaces. You'll also read about how to use search engines and comparison-shopping sites to attract customers and drive sales. Plus, you'll find out how to go about building your own professional e-commerce store, along with proven ways to make money promoting other companies on your site.

While it is still the 800-pound gorilla of e-commerce, as you'll realize by the time you reach the final pages of this book, online entrepreneurs now have many other options to reach buyers beyond eBay. I'll show you exactly how to launch your own multi-channel online marketing empire, regardless of the types of products you sell. You'll discover how each online channel works, what it costs to sell there, how to get started, and what products sell best.

So, let's get started on this journey to creating a thriving online business that can put your company front and center on all of the world's top e-commerce sites.